India sees 51% annual growth in travel and tourism related searches
With fear of the third wave of COVID looming, travelers are being conservative and opting for local and nearby options for leisure travel and outings with frequent changes in travel laws in different states playing the disappointment card for the upcoming holiday season. Just Dial’s latest consumer insights reveal that demand for budget hotels, picnic spots, local tourist attractions and farms has increased, with Just Dial seeing 51% year-on-year growth in searches for all travel and tourism related searches.
This demand growth was highest in Tier II cities with a 54% lead over Tier I cities, where the growth rate was 49%. Just Dial compared consumption trends for the period of October to November 2021 compared to the same period in 2020 when the unlocking was taking place in a gradual manner to analyze demand trends in the domestic travel and tourism sector.
Searches for picnic spots, budget hotels and local tourist attractions have increased significantly during this period across India this year. Budget hotels recorded a demand growth rate of 220%, followed by picnic areas (147%) and local tourist attractions (121%).
“As the economy gradually recovers, we are seeing a growing trend of people taking leisure outings. leisure, replacing long-distance international or domestic travel. This could be a defining new trend and it is also poised to provide a much-needed boost to local and national category-leading businesses in the near future,” said Prasun Kumar, Marketing Manager, Just Dial.
Tier I cities saw a 207% growth in searches for budget hotels, while in Tier II cities it was 198%. Demand for budget hotels in Mumbai dominated nearly 42% of searches for Tier I cities. Searches for hotels in Delhi and Kolkata ranked in the top 3, followed by Chennai, Hyderabad, Pune, Bangalore and Ahmedabad. “Hotels in Goa” were most sought after in Tier II cities, followed by Lucknow, Coimbatore, Chandigarh and Jaipur.
With the threat of the virus strain still keeping people worried, a higher inclination and preference for local areas not far from home seem to set the new trend of full-length recreation and country bread. As a result, searches for places to picnic have increased by 147% across India. In this area, however, searches in Tier I cities (208%) were significantly higher than those in Tier II cities (167%).
Among Tier I cities, Pune recorded the highest searches for picnic spots, followed by Mumbai and Kolkata. The rest of the searches were generated from the cities of Delhi, Ahmedabad, Hyderabad, Bangalore and Chennai. Nagpur, Nashik, Solapur, Goa and Guwahati were the top 5 Tier II cities in demand for picnic spots.
Instead of venturing too far, people are looking for nearby local attractions and as a result, searches for local attractions have seen a 121% growth across India, with Tier I cities ahead of Tier II in terms of growth demand. Delhi, Bangalore and Hyderabad were the top three Tier I cities with peak demand, followed by Mumbai, Pune, Chennai, Kolkata and Ahmedabad. Malappuram, Thrissur, Nashik, Coimbatore and Belgaum were the top 5 cities with maximum demand among Tier II cities.
As the holiday season approaches, searches for farm homes have also increased by 56%. Demand growth in Tier II cities remained higher at 88% compared to 55% in Tier I cities. Hyderabad and Mumbai are the two cities that generated about 83% of Tier I demand, followed by Delhi, Pune, Bangalore, Chennai, Ahmedabad and Kolkata. Among Tier II cities, Nagpur dominated the demand for farmhouses and it was higher than the combined demand of Delhi, Pune, Bangalore, Chennai, Ahmedabad and Kolkata.
In terms of car rental, Delhi tops the list in terms of demand among Tier I cities, followed by Mumbai and Hyderabad in the top 3 with maximum searches followed by Pune, Chennai, Bangalore, Kolkata and Ahmedabad. Among Tier II cities, demand for car rental in Goa soared by almost 103%, and at pan-India level it was third after Delhi and Mumbai. Ahmedabad, Coimbatore, Jaipur and Surat made the rest of the 5 Tier II cities with maximum car rental demand.