The Apsara National Authority (ANA) is collaborating with the Ministry of Tourism to organize a special training course for tourist guides in the Siem Reap-Angkor region from June 7 to 16.
ANA Director General Hang Pov said the training, involving 65 guides, was aimed at improving the qualities of tour guides, especially their knowledge of subjects and places.
The guides will also learn about new tourism products introduced in the Siem Reap-Angkor region, he added.
“Tour guides can be considered diplomats and the most influential in spreading the value of Khmer culture and new discoveries and developments in the Angkor region.
“We want tour guides to cooperate with Apsara Travel Agency in managing tourists in a new way in the post-Covid-19 era of Angkor.
State Secretary for the Ministry of Tourism, Pak Sokhom, said the government is committed to taking Siem Reap to new heights in tourism through the Siem Reap Tourism Development Master Plan 2021-2035.
“We want to make Siem Reap a super premium destination and this tourist will stay for more than five days. The master plan is crucial to achieving our ambition.
“The strategy is clear: to develop new tourism services, to promote and attract more domestic and international tourists to visit Siem Reap,” he said.
Tourist spots and places of interest including Phnom Kulen National Park, tourist areas around Banteay Srei Temple, Angkor Heritage Site, Siem Reap urban area and Tonle Sap Lake, said he stated, would be upgraded and modernized.
Chhay Sivlin, President of the Cambodian Association of Travel Agents said Khmer time yesterday that tourism services have not improved despite the high growth rate of tourism sectors.
“In some places, investment is needed, especially in Siem Reap.
“It may be difficult for some as they lack human resources and capital, but tourism associations help by advising them on loans available from Cambodia’s Ministry of Economy. Loans can help them modernize their services even better.
“Siem Reap is an important tourist destination and we must help restore its prospects as soon as possible to attract national and international tourists.
“We need to develop and promote new tourist destinations in Siem Reap to provide customers with new services and places to visit. Natural ecosystems should also be highlighted on the tourist map,” she said.
The Ministry of Tourism’s master plan aims to create 900,000 jobs, see seven million tourists visit Siem Reap by 2035 and bring in around five billion dollars.
In 2023, the construction of the new Siem Reap International Airport would be completed and could accommodate 10 million passengers in 2030 and 20 million by 2050.