FRANKENMUTH, Mich. (WJRT) — It’s the most wonderful time of the year to fill out that summer job application.
Every tourist destination is different, but for many finding help in the summer is a must for businesses in Frankenmuth. But after coping with the aftermath of the COVID-19 pandemic, Bronner’s Christmas Wonderland is approaching summer differently than before.
“Even though COVID itself has calmed down for now, I don’t think we’re in a much different situation than we were in 2020,” said Crissy Dutcher, chief people officer at Bronner’s.
Dutcher says the start of the summer season is a bit of a wild card, with COVID-19 still affecting operations two years later.
“We’re careful about finding that balance,” Dutcher said. “How many hours can we stay open longer, is it profitable to stay open later, is it worth paying labor to stay open?”
Unlike other businesses around Frankenmuth, as tourists pass by the Christmas store, summer is not one of their peak seasons, leaving things up in the air with the number of staff that they might need.
“If COVID comes back hot and heavy and people have to mask up and we have to restrict visitors, that may change our staff and what we read, it’s really hard for us to predict what we’ll need next month” , Dutcher mentioned.
Bronner’s is currently accepting applications for summer seasonal assistance. If you want to apply, you can visit their website for more information.